2024-12-18 20:15:16 +0100
Недавние изменения в ценовой политике Adobe вызывают беспокойство среди фотографов и видеографов. Программа для фотографии становится дороже, а для тех, кто хочет использовать видео, доступ к приложениям становится значительно более дорогим. Несмотря на растущую популярность гибридных создателей контента, Adobe по-прежнему игнорирует их потребности.
This week, Adobe announced changes to its Photography plan pricing and is eliminating its most affordable option. Despite the growing demand for 'hybrid' creators, who blend photography and videography, Adobe has yet to provide a reasonable solution to support this emerging demographic.
Photographers and videographers have increasingly converged as the hybrid creator model becomes essential in the media landscape. While many photographers may not use video functions, and vice versa, the overlap in skills and equipment needs continues to grow.
Camera manufacturers have taken note of this trend, introducing versatile equipment aimed at hybrid users. Models like Fujifilm's X-M5 and Canon's R5 Mark II exemplify this shift, allowing users to capture high-quality photos and videos without compromise.
However, Adobe's current offerings seem out of touch. While photographers have some options in their pricing plans, the leap in cost for those wanting to edit videos is substantial. The switch from the Photography Plan, priced at $120 per year, to the All Apps Plan is a staggering $659.88 if paid annually upfront, with even higher monthly rates.
This spike in pricing inevitably drives hybrid creators toward alternative software solutions, as they often only need access to Lightroom, Photoshop, and Premiere Pro, not the entire Adobe suite. In the past, it was necessary for photographers to advocate for their needs, leading to the eventual introduction of the Photography Plan, which was successful. Yet, Adobe has failed to see the clear demand for a new tier that caters specifically to hybrid creators.
Competitors like DaVinci Resolve and Final Cut Pro are quickly gaining traction with their user-friendly pricing models, potentially leading to a loss of users for Adobe. A tailored bundle of Photoshop, Lightroom, and Premiere Pro for about $25 a month could attract hybrid creators, but Adobe’s current pricing structure seems detached from the needs of modern digital content creators.
