Leica Opens Flagship Store in London’s Mayfair
Leica has opened a flagship store in London’s Mayfair and unveiled the limited-edition M-A King Nerd Edition camera.
The new four-story store on Dover Street brings together Leica products and a gallery. To mark the opening, 14 M-A King Nerd cameras have been released, priced at £15,800; sales begin on November 5.
The new Leica Store London Mayfair is located at 14 Dover Street. The company has moved here from its former address on Duke Street, remaining in the Mayfair district. Nearby are luxury brands, art galleries, renowned restaurants, and private members’ clubs.
The store occupies a four-level townhouse. It features Leica cameras, sports optics, watches, home cinema systems, and mobile devices, as well as products from the Pre-Owned range and vintage models.
The Leica Gallery is located on the lower ground floor. It will host cultural and art events, and exhibitions of work by renowned photographers are planned to change regularly.
The interior is organized around an atrium that stretches from the lower ground floor to the first floor. Its open view of the sky fills the rooms with natural light. The atrium also features an art installation created specifically for the store.
The building’s flowing contours served as one of the guiding ideas for the interior design: this shape is echoed in the decor, furniture, and first-floor lounge area. The design also references the architecture of Leica’s headquarters, the Leitz Park complex in Wetzlar.
Limited-Edition Leica M-A by King Nerd
To mark the store’s opening, Leica has created a series of 14 special mechanical film rangefinder cameras, the M-A. They were made in collaboration with British artist Johnny Dowell, known by the pseudonym King Nerd.
The camera bodies are decorated with engravings of the four floral emblems of the United Kingdom: the English rose, the Scottish thistle, the Welsh daffodil, and the Northern Irish blue flax. Sales begin on November 5. Each camera will cost £15,800, or around $21,000.
The set also includes a Summicron-M 35 f/2 ASPH lens. It features a red scale, while the front section is finished entirely in black. The finish was specially chosen to match the unique color of the King Nerd Edition.
Leica Store London Mayfair is now open at 14 Dover Street, London, W1S 4LW. Opening hours are 10:00 a.m. to 6:00 p.m., Monday to Saturday.
