DJI and Hasselblad to Open Joint Flagship Store in Tokyo

A two-story DJI and Hasselblad store featuring drones, cameras, and lenses will open in Tokyo’s Omotesando district on October 31. Visitors can look forward to a testing area, gallery, and consultations.

DJI and Hasselblad to Open Joint Flagship Store in Tokyo

On October 31, the first store in Japan to bring together the concepts of DJI and Hasselblad will open in the Omotesando district. The two-story space will let visitors explore and purchase products from both brands, including drones, cameras, and other DJI products, as well as Hasselblad cameras and lenses.

The store is being opened by DJI and the company’s Japanese distributor, Sekido Co., Ltd. For Hasselblad, the Swedish photography brand now owned by DJI, this is an opportunity to strengthen its position in the Japanese market. The brand had previously struggled to build a broad audience in the country, but the situation changed with the release of the X2D II 100C medium-format camera.

The 100-megapixel model saw unusually strong demand in Japan for a premium camera costing over one million yen—about $7,000. After the X2D II 100C went on sale, it sold out at many major Japanese camera retailers.

DJI already holds a significant share of the market in the country: earlier this year, the company accounted for more than 70% of Japan’s video camera market. In recent years, the use of its products has expanded rapidly across several fields—from aerial photography and film and video production to photography and industrial applications.

DJI and Hasselblad Zones on Separate Floors

The first floor is dedicated to DJI products. Visitors will be able to check out the latest drone models, handheld gimbals, and action cameras. The store will also feature a permanent indoor Drone Flight Cage, where visitors can test drones before buying them.

The second floor will house the Hasselblad zone, where visitors can explore the brand’s equipment. It will feature medium-format mirrorless cameras and XCD lenses. The floor will also include a Hasselblad art gallery and a premium lounge.

Visitors will be offered one-on-one consultations in Japanese, Chinese, and English. According to Sekido Co., Ltd., the idea for a dedicated store came after many customers asked for a chance to try the equipment in person before discussing their choice of gear with specialists.

Opening Program

On Saturday, October 31, the store will celebrate its opening with a ceremony and a Hasselblad photography event. The program will also include limited-edition giveaways, including Hasselblad equipment-cleaning cloths, stickers, and keychains featuring a black-and-white cat mascot wearing a fruit-patterned hat.